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The Linkedin Play Book
The Linkedin Playbook - Contacts to Customers - Engage, Connect, Convert.
About this book
LinkedIn now hosts half a billion of the world’s movers and shakers with two new profiles being created every second of every day!
The Linkedin Playbook gives the step-by-step process to build an effective pipeline of leads, clients and sales for the people creating those profiles and joining LinkedIn.
Over 2,000 hours of research has gone into perfecting the process outlined in this book. The methodology outlined is currently being used by our clients in multiple industries in Australia, New Zealand, USA, Singapore, Dubai and The UK.
As an owner or CEO of 6 businesses across a range of industries in the past 30 years (from Sports Leisure, Boating, Management Rights, Finance, Manufacturing and Social Media Management) Adam understands the power of an effective lead generation and sales tool.
LinkedIn is simply the best option for reaching out to your ideal clients, bypassing gatekeepers and getting the sale. Yet it requires a specific process of nurturing and providing value along the way.
Inside you discover:
- The power of Social Serving versus Social Selling
- How to position yourself with Preeminence
- How to set out your profile to speak to your ideal clients in a voice they understand
- How to and when to connect, engage and convert prospects in a professional manner
- How to write your own scripts that work
- The rookie mistakes you simply must avoid
The LinkedIn Playbook is the answer the small business community is looking for to build a functional and effective lead generation tool that, once put in place, serves them for years to come.
Synopsis
Title: The Linkedin Playbook - Contacts to Customers - Engage, Connect, Convert.
Author – Adam Houlahan
Publication Date – TBA
The business world around the globe has experienced more upheaval in the last 5 years than at almost anytime in history.
But that upheaval and disruption has come not through recessions or government actions (or INaction!) The phenomenon is, of course, the Internet.
Its impact has been and continues to be ubiquitous and profound. It has enabled what were once small or local industries and operators to reach out to the world. No longer can businesses define their competition by geographical boundaries or a level playing field in which all players are bound by the same rules.
Major disrupters such as Uber, AIRBNB, Netflix and Alibaba are turning what were once considered A-grade business models into relics of the past.
That impact will continue even more rapidly in the next five years. For many it will mean an even tougher business environment. There will be ever more disrupters emerging and then becoming nimble and agile businesses dominating markets. There will be start-ups with savvy entrepreneurial backing becoming over night successes.
Adam Houlahan can attest to the tidal wave of change that has taken place. He’s had a background in business management spanning 30 years across six industries as a business owner, General Manager & CEO.
Adam Houlahan can attest to the tidal wave of change that has taken place. In 2010 he recognised the inevitable domination the internet will now plays in the daily lives of small business owners. He began researching how the large corporations with deep pockets were using Social Media to stay ahead of the game and in 2014 he released his first book ‘Social Media Secret Sauce’ which is still considered one of the best ‘play books’ on social media.
Adam has shown how Linkedin emerged as one of the power houses in the on-line space for business leads and sales. The LinkedIn Playbook is the culmination of 5 years of research, testing and on-line success for himself and his clients. He has developed an impressive process that anyone can use to gain a never-ending stream of leads, clients and sales.
In this new book, Adam identifies 6 Key requirements that are the recipe for (and the hitherto secret ingredients for) success.
- The power of Social Serving V's Social Selling
- How to position yourself with Preeminance
- How to set out your profile to speak to your ideal clients in a voice they understand
- How to and when to connect, engage and convert prospects in a professional manner
- How to write your own scripts that work
- The 7 rookie mistakes you simply must avoid
6 Key areas that he covers in The LinkedIn Playbook:
- Starting with your 'Why”
In the words of Simon Sinek, “People don't buy what we do they buy WHY we do it” Your why underpins everything. Starting with your why is a critical step before you start creating your strategy.
- Social Serving v Social Selling
We are constantly inundated with marketing concepts, ‘social selling’ is one of the latest buzz phrases. Social selling is the process of developing relationships as part of the sales process. Social Serving is taking this concept to another level and builds relationships that take your contacts to customers, and desperate to work with you.
- You get what you give
Imagine if every time someone connects with you on LinkedIn a person in need received the gift of education. By simply purchasing a copy of the LinkedIn Play Book you too will make this happen. The gift of giving is a powerful concept utilised in the social serving framework.
- The importance your profile plays
Getting your profile found is just the first step, once your profile has been found you have three seconds to convince this person to read more. When you optimise your profile using the methodology outlined in the Play Book your “Call to Actions” will be read a staggering 327% more often.
- Preparing for Success “If you fail to plan, you plan to fail”
What you do before you start makes or breaks your success. You simply must get the pre launch phase right. Planning every step ensures you convert more contacts to customers in the shortest possible time.
- The Power of the Law of Reciprocity
Social psychologists have known of this phenomenon for many years, harnessing the Law of Reciprocity and implementing it into your social serving strategy is one of the major factors to LinkedIn success.
About Adam Houlahan
Adam Houlahan is an International Keynote Speaker specialising in Social Media for business, and CEO of the highly successful boutique agency, Web Traffic That Works. He lives in Australia's famous tourist destination the Gold Coast Queensland, and is considered to be one of Australia's leading experts in harnessing the power of Linkedin for business. Over 3,000 people globally have sought his skill and insights to leverage the power of LinkedIn for their businesses.
Adam is also a featured columnist for MOB Magazine, an Australian National Business publication. He consults on Social Media to private clients in Australia, New Zealand, North America, The Middle East and Singapore. His work as CEO and owner of 6 successful companies has given him the hands-on experience to understand business from the inside.
Adam believes real and meaningful change comes through the world’s entrepreneurs. His purpose is to provide their businesses with powerful tools to grow and accelerate their global footprint. And that together we make a huge impact!
Through his Lifetime Partnership with the Global Giving Initiative B1G1 www.B1G1.com he is well on track to positively impact the lives of more than 1 million people in need.
Contact Details
Direct Mobile – 0412 766649
Email - mail@adamhoulahan.com
Address - PO Box 786 Surfers Paradise Qld 4217
Web – www.adamhoulahan.com
Categories:
Sub-Categories:
The Linkedin Play Book
The Linkedin Playbook - Contacts to Customers - Engage, Connect, Convert.
About this book
LinkedIn now hosts half a billion of the world’s movers and shakers with two new profiles being created every second of every day!
The Linkedin Playbook gives the step-by-step process to build an effective pipeline of leads, clients and sales for the people creating those profiles and joining LinkedIn.
Over 2,000 hours of research has gone into perfecting the process outlined in this book. The methodology outlined is currently being used by our clients in multiple industries in Australia, New Zealand, USA, Singapore, Dubai and The UK.
As an owner or CEO of 6 businesses across a range of industries in the past 30 years (from Sports Leisure, Boating, Management Rights, Finance, Manufacturing and Social Media Management) Adam understands the power of an effective lead generation and sales tool.
LinkedIn is simply the best option for reaching out to your ideal clients, bypassing gatekeepers and getting the sale. Yet it requires a specific process of nurturing and providing value along the way.
Inside you discover:
- The power of Social Serving versus Social Selling
- How to position yourself with Preeminence
- How to set out your profile to speak to your ideal clients in a voice they understand
- How to and when to connect, engage and convert prospects in a professional manner
- How to write your own scripts that work
- The rookie mistakes you simply must avoid
The LinkedIn Playbook is the answer the small business community is looking for to build a functional and effective lead generation tool that, once put in place, serves them for years to come.
Synopsis
Title: The Linkedin Playbook - Contacts to Customers - Engage, Connect, Convert.
Author – Adam Houlahan
Publication Date – TBA
The business world around the globe has experienced more upheaval in the last 5 years than at almost anytime in history.
But that upheaval and disruption has come not through recessions or government actions (or INaction!) The phenomenon is, of course, the Internet.
Its impact has been and continues to be ubiquitous and profound. It has enabled what were once small or local industries and operators to reach out to the world. No longer can businesses define their competition by geographical boundaries or a level playing field in which all players are bound by the same rules.
Major disrupters such as Uber, AIRBNB, Netflix and Alibaba are turning what were once considered A-grade business models into relics of the past.
That impact will continue even more rapidly in the next five years. For many it will mean an even tougher business environment. There will be ever more disrupters emerging and then becoming nimble and agile businesses dominating markets. There will be start-ups with savvy entrepreneurial backing becoming over night successes.
Adam Houlahan can attest to the tidal wave of change that has taken place. He’s had a background in business management spanning 30 years across six industries as a business owner, General Manager & CEO.
Adam Houlahan can attest to the tidal wave of change that has taken place. In 2010 he recognised the inevitable domination the internet will now plays in the daily lives of small business owners. He began researching how the large corporations with deep pockets were using Social Media to stay ahead of the game and in 2014 he released his first book ‘Social Media Secret Sauce’ which is still considered one of the best ‘play books’ on social media.
Adam has shown how Linkedin emerged as one of the power houses in the on-line space for business leads and sales. The LinkedIn Playbook is the culmination of 5 years of research, testing and on-line success for himself and his clients. He has developed an impressive process that anyone can use to gain a never-ending stream of leads, clients and sales.
In this new book, Adam identifies 6 Key requirements that are the recipe for (and the hitherto secret ingredients for) success.
- The power of Social Serving V's Social Selling
- How to position yourself with Preeminance
- How to set out your profile to speak to your ideal clients in a voice they understand
- How to and when to connect, engage and convert prospects in a professional manner
- How to write your own scripts that work
- The 7 rookie mistakes you simply must avoid
6 Key areas that he covers in The LinkedIn Playbook:
- Starting with your 'Why”
In the words of Simon Sinek, “People don't buy what we do they buy WHY we do it” Your why underpins everything. Starting with your why is a critical step before you start creating your strategy.
- Social Serving v Social Selling
We are constantly inundated with marketing concepts, ‘social selling’ is one of the latest buzz phrases. Social selling is the process of developing relationships as part of the sales process. Social Serving is taking this concept to another level and builds relationships that take your contacts to customers, and desperate to work with you.
- You get what you give
Imagine if every time someone connects with you on LinkedIn a person in need received the gift of education. By simply purchasing a copy of the LinkedIn Play Book you too will make this happen. The gift of giving is a powerful concept utilised in the social serving framework.
- The importance your profile plays
Getting your profile found is just the first step, once your profile has been found you have three seconds to convince this person to read more. When you optimise your profile using the methodology outlined in the Play Book your “Call to Actions” will be read a staggering 327% more often.
- Preparing for Success “If you fail to plan, you plan to fail”
What you do before you start makes or breaks your success. You simply must get the pre launch phase right. Planning every step ensures you convert more contacts to customers in the shortest possible time.
- The Power of the Law of Reciprocity
Social psychologists have known of this phenomenon for many years, harnessing the Law of Reciprocity and implementing it into your social serving strategy is one of the major factors to LinkedIn success.
About Adam Houlahan
Adam Houlahan is an International Keynote Speaker specialising in Social Media for business, and CEO of the highly successful boutique agency, Web Traffic That Works. He lives in Australia's famous tourist destination the Gold Coast Queensland, and is considered to be one of Australia's leading experts in harnessing the power of Linkedin for business. Over 3,000 people globally have sought his skill and insights to leverage the power of LinkedIn for their businesses.
Adam is also a featured columnist for MOB Magazine, an Australian National Business publication. He consults on Social Media to private clients in Australia, New Zealand, North America, The Middle East and Singapore. His work as CEO and owner of 6 successful companies has given him the hands-on experience to understand business from the inside.
Adam believes real and meaningful change comes through the world’s entrepreneurs. His purpose is to provide their businesses with powerful tools to grow and accelerate their global footprint. And that together we make a huge impact!
Through his Lifetime Partnership with the Global Giving Initiative B1G1 www.B1G1.com he is well on track to positively impact the lives of more than 1 million people in need.
Contact Details
Direct Mobile – 0412 766649
Email - mail@adamhoulahan.com
Address - PO Box 786 Surfers Paradise Qld 4217
Web – www.adamhoulahan.com